Our assignment for Week 1 is to get mentally prepared, and set some short term and log term goals. Just as importantly is to keep a record of your great success so you can see how far you’ve come. So here are five great and not-so-great successes for today and yesterday:
1. Sent out a email newsletter promoting our new video and two upcoming shows
2. We submitted the video to dozens of bloggers and Americana Roots blog embedded our video on their site
3. Had an awesome rehearsal with our substitute drummer Geoff
4. Got a nice email from a fan which totally made my day. She found us through a Facebook ad and bought our CD then wrote to tell us how much she liked it.
5. Wrote a Pirate Cat DJ / podcaster who took interest in the band and is excited to promote our upcoming show in SF.
The next exercise was to set some goals for the year. So here are some of ours:
1. Get 1000 emails on our mailing list. We were at 500 at the beginning of the year and we’re over 800 now so I think we’re on track to hit this goal.
2.Play quality well-attended gigs, regularly. So far we’ve played with Rev. Peyton, Drag The River, and Slim Cessna’s Auto Club so I think we’re doing well on this goal too.
3. Branding – Come up with a 15-Sec. Elevator pitch — we came up “A shot classic country with a punk-rock chaser”
4. Redesign the website. We relaunched the site with a new look, and a blog!
5. Get TV/Film placements. We’ve been a accepted by a couple of music libraries… hopefully some placements will come soon.
With shows at major SF clubs supporting touring headliners, our publicity efforts in full force, and a new video to promote on the internet, we feel optimistic about the weeks to come.
Time to get back to practice…
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